How To Set Up Your Google Marketing Tools Correctly

Dear future me, dear Internet reader,

This post is a personal note to remind myself of the process I’m going through with one website. Feel free to use the information presented here as a general guideline for your own projet.

I hope it saves me/you a headache or two!

Setting up your Google Products Accounts with a Gmail address

Don’t hestitate a second: start by creating a Google Tag Manager account as it is going to be the central place to store all tracking tags from across the various google product services you’ll use.

The products I use are:

• Google Tag Manager
• Google Analytics
• Google Ads
• Google Search Console

Create your Google Services accounts

1. Using your organisation gmail address, create the following accounts in this order:
   • Google Tag Manager
   • Google Analytics
   • Google Search Console
   • Google Ads
2. Verify your Google Search Console account using Domain verification preferrably. If you can’t, use URL Path verification.
3. Set up your Google Analytics account
   • Create a GA4 property
   • Link your Google Analytics account to your Google Ads account and your Google Search Console Account
4. Set up your Google Ads campaigns